Cheeky Cocktails

Cheeky is a line of non-alcoholic, premium syrups and juices for the home and bar. Our products are shelf-stable for up to two years. We never add artificial colors, flavors, or preservatives. OUR STORY In 2015, our founder and beverage industry veteran, April Wachtel, taught cocktail classes at Astor Center in New York City and worked as a brand ambassador for Bacardi. April realized her students wanted to make bar-quality cocktails at home but couldn't access the essential ingredients behind bars, like 100% citrus juices (not from concentrate and without preservatives) and bar syrups like simple syrup and ginger syrup. Craft cocktail bartenders made all their ingredients from scratch, and no brand sold shelf-stable versions made with real bar recipes. ~ However, home consumers weren't the only ones struggling with this problem. Bar programs struggled with consistency, labor, cost, speed of service, and more. ~ April decided someone should make a product that helped solve this problem and she launched Cheeky into the first wave of COVID in 2020. ~ Cheeky is currently served in bar programs at four-star hotels, stadiums, and resorts, ships nationally within the US and Canada, and is sold in boutiques, gourmet grocers, and liquor stores in 44 states, Canada, France, Germany, the UK, and Australia. ~ Cheeky has been recognized in the New York Times, the Washington Post, and other publications.